Customer feedback is a crucial marketing tool for establishing and maintaining the online reputation of your business. It's well known that online reviews can heavily influence the success of your business and have the power to make or break your brand.
Positive reviews serve as a testament to your business's hard work and can help you attract new customers. Negative reviews, on the other hand, present an opportunity to turn things around and build a lasting relationship with your customers. Regardless of the tone, online reviews have the potential to shape the future of your business.
With Local Club, you can receive constant feedback from your customers. Here are a few tips to enhance the effectiveness of your review generation efforts and garner more new reviews.
5 Tips to Increase Feedback from Your Customers:
- Don't forget to use text when you send review requests to your customers. Review requests sent via email have a 3-5% conversion rate, while for text it's three times higher. In a nutshell, texts perform better because they have a 99% open rate, and 95% of them are read within 5 minutes of being received.
- Capitalize on the "wow" moment – customers are more likely to write about their experience when they have just experienced the product or service. Make sure your review requests go out as close as possible to the fulfillment moment.
- A personal request goes a long way in getting better results. When you meet your customers, let them know they will be receiving a request for feedback from your business. Don't forget to tell them how important their review is for your business.
- Having small reminders, such as a personal note from a business owner or a colorful poster in the waiting area, can further reinforce how important their feedback is.
- With Inbox, you can slip in a request for review while you are still having a 2-way text communication with your customer. It's as simple as that!
Studies have confirmed that over 85% of consumers trust online reviews as much as personal recommendations. Therefore, it's essential to make it clear that your business is obsessed with customer feedback.